Lawrence are siblings. Clyde and Gracie Lawrence are not your typical pair. Clyde Lawrence and Gracie Lawrence have been writing songs and listening to countless Stevie Wonder, Randy Newman, and Aretha Franklin records in their family’s New York City apartment since they were little kids. After years of playing together, they officially created Lawrence, an eight-piece soul-pop band comprising musician friends from childhood and college. The band has since gained a devoted following for its high-energy, keyboard-driven sound, which features tight, energetic horns and explosive lead vocals.
In 2024, Lawrence enters a new era as their fourth studio album, Family Business, came out in June 2024 on Beautiful Mind Records. The album will be accompanied by their biggest headline tour yet across Europe (Summer 2024) and North America (Fall 2024), and will include iconic venues across Europe and North America like Radio City Music Hall in New York City, The Wiltern in Los Angeles, two nights at the Forum in London, and North Sea Jazz Festival in Rotterdam. They have released four singles leading up to the album including, “I’m confident that I’m insecure,” “23,” “Guy I Used To Be,” as well as the album’s title track, “Family Business.”
In July 2021, Lawrence released their album, Hotel TV, and became the first band to release music under Beautiful Mind Records, the label of Grammy-winning producer/songwriter/artist Jon Bellion, who co-produced and co-wrote the songs on the album. The tracks on Hotel TV have garnered tens of millions of streams across all platforms and have had multiple viral moments on TikTok and Instagram. The album’s lead single, “Don’t Lose Sight,” was featured in an international Microsoft commercial, which propelled it into the Top 20 on the USA Shazam Pop Charts, and also hit No. 33 on the Billboard. The band performed “Don’t Lose Sight” on Jimmy Kimmel Live, and The Late Show with Stephen Colbert, and closed both of their sets at Coachella with it (with the entire audience singing along)! The band also played a single “23” off of the Family Business album live during their set at Jingle Ball in 2023.
Live shows and touring have been key components of the group’s rise to success; the group opened for The Rolling Stones at MetLife Stadium in May 2024, and directly supported the Jonas Brothers on their four month, sixty-five show tour across North America in 2023. The release of their 2021 album Hotel TV was also supported by the Hotel TV Tour, a 53-city tour across major cities in North America, including sold out shows at Terminal 5 in New York City, House of Blues in Chicago, and two nights at the Royale in Boston, among others. The band is releasing a docuseries from their adventures on the road of their Hotel TV Tour, which will finish airing throughout the Summer and Fall of 2024 on Youtube. The band followed their Hotel TV Tour with a co-headline tour with MisterWives, and then ended 2022 with their first ever Lawrence festival entitled “Staycation,” which featured three nights of sold out headline shows at Brooklyn Steel, which they curated with numerous special guests and non-repeating sets. Lawrence also completed a headline tour across Europe in March with sold out shows in London, Paris and Amsterdam. In addition to The Rolling Stones and the Jonas Brothers, they’ve also toured with acts such as Lake Street Dive, Vulfpeck, Jon Bellion, Jacob Collier, Soulive, O.A.R., and Bernhoft, and appeared at major festivals including Coachella, Bonnaroo, Outside Lands, Firefly, Okeechobee, Hangout, and Summerfest.
In addition to creating music, in December 2022, Clyde Lawrence wrote an article published by the New York Times regarding the unfair dynamics that artists face in the live music industry as a result of the merging of Ticketmaster and Live Nation. In January 2023, Clyde Lawrence and Jordan Cohen were invited to testify at a U.S. Senate Judiciary hearing in Washington, D.C., on the topic of live event ticketing. They sat alongside other industry professionals, as well as antitrust experts, to deliver a testimony about their experiences as a touring band playing in Live Nation-owned venues across the U.S. Lawrence and Cohen continue to spread the word about the challenges in the live event promotion and ticketing space in conversations with outlets like NBC News, Vice News, Politico, and more.
